Meet Jurria
Jurria Henderson is the Designer and Owner of “Design It Cut I Sew It” In 2008, she started Jurria, LC, and independent womenswear clothing line targeting luxury RTW and Couture gowns. Which later open doors for a diffusion brandEnvied by Everyone by Jurria. With designs ranging from dance wear to custom dresses.
Growing up Jurria gained multiple awards for her art and achievements. Such as several mixed media drawings displayed at the High Museum of Art and Woodruff Art Center, designing the graphic for the Olympic Games T-Shirt sold throughout the US, and winning U.S stamp drawing sold by the U.S. Postal Service.While focusing on being an Artist, Jurria still had a passion for Fashion Design. Hand sewing simple garments from time to time throughout her youth.
.
While attending a Visual & Fine Arts Magnet school, in East Point, GA, Henderson switched from the Fine Arts program to Fashion Design for the Senior Portfolio. The portfolio soon became accepted into the BS Fashion Design program at The Fashion Institute of Technology, New York, NY. After studying at F.I.T. for 2 years, Jurria gained the necessary skills and knowledge to move back to Atlanta, GA and start her own fashion line.
Since 2008, Jurria has designed custom garments independently for clients, ranging from swimwear to Bridal. In 2017, she begin to Tailor for Tv & Film productions. Providing alterations and custom designs for Actors such as Will Smith, Kevin Hart, Issa Rae, and Debby Ryan. Productions include: Love Is_, Meet the Blacks 2, Little, Boomerang Season 1, Tyler Perry’s The Have & The Have Nots and If Loving You Is Wrong, Insatiable Season 2, Greenleaf Season 4; the Head Tailor for Black Lighting Season 3, Emancipation, and recently BMF Season 2
Her goal is to “make garments that will enhance the way women view themselves and change their way of life”. Aspiring to build an even larger platform to elevate all sewist in fashion design skills and techniques. Ultimately creating “Design It Cut I Sew It”